Sell! sell! sell!
It’s all about selling!
It’s that old sayng that was coined by… Um! Was it Jack Cannfield? “Always Be Closing” – The ABC of sales. That’s what it’s all about isn’t it?
Or is it?
I used to busy myself opening emails that were all, or mostly, sent by Internet Marketers trying to sell me their latest “big thing”. I sent emails too, but I used a free service and I had to type up each and every one just before I sent it. There were auto-responders and there were pre-written chains that were supposed to “build a relationship” with me.
Some of the content was valuable, but, I tell you here and now, a lot of it was just annoying. I didn’t look forward to receiving the vast majority of those emails, but years later I was still getting them. I couldn’t bring myself to unsubscribe, “just in case” I got something that was of real value. Sometimes I did. Most often I didn’t.
Emails don’t build relationships. The vast majority of them are a one way conversation or just a “Buy my sh…tuff NOW! – get $164k worth of free, dead PLR that you can’t sell because I’ve claimed it or, if it’s my own, I’ve kinda saturated the market with it”. When I finally got to the point where I’d had enough, something had to change. Why would I send out what I didn’t like receiving myself?!
I found a way to build relationships that is far better than double opt-in. And it’s free! It’s all about being transparent and actually being there for the people I want to serve. I’m not just a name, or pen-name, behind a thousand emails every year. I’m a real person in the eyes of “my tribe” and they know they can count on me to answer any questions that they might have. I don’t have to TRY to sell them anything because I’m providing value enough that they are asking for a product, service or training.
How does that sound?
It sounds ideal to me. And, I see others doing it too. Those others have taught me how to build an audience that actually wants to see my stuff. They want to return and they are engaged.
The above is a vision I have for my future. For the future of “My Year of Success” as I ‘dubbed’ it on the 12th December 2017. I’m going to teach my tribe how to set up a business online for next to zero financial outlay. What’s more, I’m re-investing 35% of all my profits back into this venture to help my tribe scale when the time is right.
The vision is my own. The action has begun. Below is my first Facebook Live, broadcast just the night before I write this and only an hour after I opened my Facebook group with only two members.
Most IMers don’t have time to build real relationships with real customers, (or potentials). They are driven by the desire to make big bucks, real quick. And, just before I decided to start breaking the mold and going my own way, I read a post, or email by an Internet Marketer who was trying to sell me on a programme about email marketing. He said something like, “Getting the email addresses is difficult. Retaining the addresses is more difficult, but, getting in new email addresses at the top, to replace the addresses that are falling out at the bottom is the most difficult part”.
Hmm! Go figure…
But, hurry. It’s all going to blow up in your face when the timer runs out……. Nah! 😉
Here’s the video:
What about you; how are you connecting with your audience?